Customer 360 Services
Siloed customer data slows down everything, from campaign planning to product decisions. With this service, you get a single, dynamic view of your customers built on Databricks. Data is unified, updated in real time, and enriched through machine learning models that surface intent, affinity, and churn signals.
- Remove guesswork from segmentation and targeting strategies
- Connect product, support, and marketing data into a single behavioral narrative
- Surface actionable signals like next-best-action, intent clusters, and journey gaps
- Build trust in customer data by aligning metrics across business units